Considerations for integration partners and DIY solutions

Competition
Native feel for better customer experience
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Supports customer retention and activation
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Designed to easily capture historical data
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Meets requirements of enterprise customers
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Scalable processes to facilitate complex integrations
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Leverageable - build once, integrate many
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Low latency data optimized for each 3rd party app
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Flexible data schemas to serve individual customer needs
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Connects directly to your API
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Visibility to your customers' activities and integration usage
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Doesn't the bog down the code base of your main app
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Allows for troubleshooting of customers issues
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Outsourced engineering to fix data pipeline issues
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Fully managed data pipeline
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Easy to build, easy to maintain
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Enables resources to be better used on differentiated features
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Avoids the ongoing time required to address a never-ending integration roadmap
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