Considerations for integration partners and DIY solutions

Competition
Native feel for better customer experience
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Improved customer retention and activation
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Easily capture historical data
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Meets requirements of enterprise customers
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High leverage - one build for many integrations
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Low latency updates
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Flexible data schemas to serve individual customer needs
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Uses your existing API
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Visibility to your customers' activities and integration usage
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Doesn't the bog down the code base of your main app
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Allows for troubleshooting of customers issues
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Fully managed data pipeline
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Easy to build, easy to maintain
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Enables resources to be better used on differentiated features
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Avoids the ongoing time required to address a never-ending integration roadmap
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